Here’s a reframed news story version of the press release, with a revised headline and professional journalistic tone:

Oyo NOA Urges Cultural Pride, Applauds Governor Makinde’s Support for Tourism

The Director of the National Orientation Agency (NOA) in Oyo State, Mr. Aderogba Akanbi, has called on the state government to deepen its efforts in promoting tourism by creating cultural marketplaces that cater to both local and international visitors.

Speaking as a guest on “Oro Re”, a programme aired Thursday morning on Amuludun 99.1 FM and anchored by Adesola Adeoye, Mr. Akanbi emphasized the importance of using cultural elements such as weaved calabashes, talking drums, and local crafts to enhance visitors’ experiences and preserve the state’s heritage.

The broadcast was part of the state’s observance of International Cultural Day, celebrated globally on May 21.

Mr. Akanbi cautioned against the growing influence of foreign cultures, urging citizens to reject negative imported behaviors such as indecent dressing and disrespect for elders. Instead, he encouraged the promotion of indigenous values, especially the “Omoluabi ethos” — a Yoruba cultural ideal rooted in respect, integrity, and communal harmony.

He also commended Nollywood for showcasing Yoruba traditions through its epic productions and lauded Oyo State Governor, Engineer Oluseyi Makinde, for initiatives that blend culture with tourism development. According to Akanbi, the governor’s efforts are instrumental in driving economic growth through cultural tourism.

Highlighting the need for social harmony, the NOA director advocated tolerance and peaceful coexistence, urging Nigerians to respect the customs of their host communities.

“Tolerance and peaceful coexistence should be encouraged. We have to understand and respect the culture of the society we live in — when you are in Rome, behave like a Roman,” he said.

He also emphasized that not all traditions are worth preserving, citing the need to discard harmful practices such as tribal marking, genital mutilation, and child abuse.

“In NOA, we often wear traditional attire to connect with our audience at the grassroots level,” Akanbi noted, stressing the importance of cultural representation.

He concluded by calling on citizens and all tiers of government to collaborate in safeguarding Nigeria’s cultural heritage from erosion.

Let me know if you’d like a shorter or more broadcast-style version too.