NOA DG Pledges Commitment to Institutionalizing the ‘Real Nigerian Character’ as FG Moves to Address Social and Economic Challenges
The Director General of the National Orientation Agency (NOA), Mallam Lanre Issa-Onilu, has reiterated the agency’s commitment to embedding the ‘Real Nigerian Character’ across all sectors of society. He emphasized that the Federal Government is on the verge of tackling the social and economic challenges facing the nation through various policies and strategies under the leadership of President Bola Ahmed Tinubu.
Mallam Issa-Onilu made these remarks during a press conference to launch the National Identity Project and other ongoing nationwide programs at the NOA headquarters in Ibadan, Oyo State.
Speaking through the agency’s Director of Political Education, Civics, and Values, Mrs. Adelaja Adeola, he noted that NOA has made significant strides in re-engineering the national mindset over the past two weeks through value-oriented and attitudinal change campaigns.
“While our slogans have successfully raised awareness and sparked national discourse, it is crucial to understand that they alone cannot catalyze the profound transformation our country needs,” he stated. “True and lasting change demands sustained action, collaboration, and a collective commitment to these ideals. Our founding mandate empowers us not only to inform the public but also to promote democracy, peace, orderliness, and moral conduct, while mobilizing citizens’ support for government initiatives.”
He expressed pride in the agency’s recent collaborations with the Ministry of Information and National Orientation, which led to the Federal Executive Council (FEC) approving several key proposals aimed at realigning national values and fostering responsible citizenship.
Key initiatives include:
Restoration of National Symbols: A campaign to reinvigorate the dignity of national symbols, such as the flag, anthem, and pledge. September 16th has been designated as National Symbols Enlightenment Day to reinforce their significance in fostering national pride.
National Values Charter and Curriculum: The integration of a National Values Charter into the school curriculum, from basic to post-basic levels, ensuring that future generations grow up with a strong foundation in core national values.
Citizens Value Brigade: Transitioning from the War Against Indiscipline (WAI) Brigade to the Citizens Value Brigade, aligning efforts with democratic principles while promoting discipline and moral responsibility.
Mallam Issa-Onilu highlighted that the current administration has introduced several policies aimed at addressing economic and social challenges, including the Student Loan Scheme, the Nigeria Youth Investment Fund, and reforms in the energy sector. These initiatives reflect a commitment to improving the lives of Nigerians.
He underscored the vital role of the media in accurately and consistently communicating these policies. “We trust that you will not only report on these programs but also engage in thoughtful analysis, fostering discussions that help citizens understand how these policies affect them and how they can contribute to the change process,” he added.
“The media is a powerful tool for reaching every Nigerian home, school, workplace, and community. You shape narratives, influence perceptions, and act as the bridge between the government and the people. We urge you to hold us accountable, ask the tough questions, and keep these programs in the public discourse. Together, let us strive for a better Nigeria, for a better
future benefits us all.”