Makinde Vows to Harness Cultural Heritage for Economic Growth at 2025 World Egungun Festival
Oyo State Governor, ‘Seyi Makinde, has reaffirmed his administration’s commitment to leveraging culture and tradition as key drivers of economic development in the state.
Speaking at the grand finale of the 2025 World Egungun Festival, held at the Obafemi Awolowo Stadium in Ibadan, the governor—represented by Deputy Governor Barr. Bayo Lawal—emphasised that cultural tourism is a strategic pillar under his administration’s Omituntun 2.0: Roadmap to Sustainable Development, 2023–2027.
Makinde noted that promoting traditional festivals like the Egungun Festival not only preserves cultural heritage but also opens new avenues for revenue generation. “Culture and tourism are inseparable, and what we’ve witnessed today is a testament to our efforts to build an economy that thrives on our unique heritage,” he stated.
The governor highlighted the administration’s efforts in fostering religious inclusivity by officially declaring August 20 as Isese Day, in recognition of indigenous religious practices, and reiterated the state’s respect for constitutional religious freedoms.
The Deputy Governor expressed satisfaction with the massive turnout and participation from both local and international communities, including masquerade groups from Benin Republic, and dignitaries from Ghana, Brazil, Cuba, and other countries.
“This is just the second edition, yet it has attracted global attention. We will continue to support this initiative, ensuring it grows into a major economic force,” Lawal said.
Chairman of the 2025 Festival Planning Committee and former Governor of Oyo State, Oba Rashidi Ladoja—represented by Chief Lekan Alabi—described the festival as a vital link to Yoruba ancestral heritage. He offered prayers for continued peace and prosperity across Ibadanland and the entire state.
In goodwill messages, Osun State’s Commissioner for Culture and Tourism, Hon. Ojo Abiodun, and President of Oje Parapo Worldwide, Prince Adeola Adelakun, praised Governor Makinde’s vision and leadership, calling for collective support and discipline during traditional celebrations.
Commissioner for Culture and Tourism, Dr. Wasiu Olatunbosun, thanked the governor for his steadfast commitment to cultural promotion. He disclosed that the state is working to secure UNESCO recognition for the Egungun Festival, which would elevate its global profile and economic potential.
The event featured vibrant masquerade displays from Oyo, Ogun, Osun, Ekiti, and the Republic of Benin, and drew an audience that included traditional rulers, religious leaders, diplomats, and members of the international community.